In 65 years we have remained true to Paul Iams’ philosophy and still to this day, we only use high quality animal protein as our no.1 protein source in our recipes. We add high levels of high quality animal protein to IAMS, including chicken, turkey, salmon, lamb, ocean fish and egg.
Cats are obligate (true) carnivores and need animal protein to survive and thrive, principally as the essential amino acid taurine is naturally found in animal-based protein ingredients. This is quite different to adding to a formula a concentrated plant protein such as wheat gluten, soy or maize protein. In fact IAMS Proactive Health* for cats contains 47% more animal protein than the top 2 leading brands**.