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Why is IAMS so good for my cat?

IAMS is packed with high quality animal protein because we understand that cats are true carnivores. In fact IAMS ProActive Health* for cats contains a staggering 47% more animal protein than the top 2 leading brands**.

*Adult Rich in Succulent Roast Chicken dry cat food compared with GO Cat Chicken & Duck and Purina One Cat Adult Chicken and Rice.

**Top 2 leading brands sold in supermarkets based on IRI data for 52 weeks ending 31 Dec 2016

IAMS Protein level +47%

Why is protein so important for a healthy, active life?

Animal protein is necessary for a healthy, active life because it provides a complete profile of essential amino acids. Amino acids are building blocks of protein and it’s the amino acids found within animal protein that our pets need.

Once eaten these amino acids help your cat’s body in many ways, including maintaining strong muscles and supporting a healthy skin and coat. One special amino acid called taurine is naturally found in high amounts in animal protein ingredients (especially in chicken and turkey) and is critical for normal heart muscle function and vision.

IAMS Proactive Health* for cats contains a staggering 47% more animal protein than the top 2 leading brands**.

Chicken & turkey is the No.1 protein

The no 1 ingredient in IAMS is a tasty blend of chicken and turkey. As ingredients are listed in order of their pre-cooked weight this means our blend of chicken and turkey is the most plentiful ingredient in IAMS Proactive Health. Chicken and turkey naturally provide essential amino acids like taurine, omega fats and vitamins and minerals and cats really enjoy the taste.

No.1 ingredient
is chicken and turkey

Pricing is at the sole discretion of the retailer. *Adult Rich in Succulent Roast Chicken dry cat food compared with GO Cat Chicken & Duck and Purina One Cat Adult Chicken And Rice. **Top 2 leading brands sold in supermarkets based on IRI data for 52 weeks ending 16 Sept 2017. ***Source of Retail prices from IRI, custom panel database, total grocery UK, past 12 weeks W/E 16 Sept 2017, with the exception Royal Canin 400g retail price recommended by Royal Canin Careline in April 2017. ****Information not available on packaging. *****This is modelled data based on pack declaration, Jan, 2017. ****** Examples of added concentrated plant based proteins include corn gluten and maize gluten.



IAMS Cat FAQs

Why is IAMS so good for my cat?
In addition to providing high animal protein sources, IAMS also contains high quality ingredients supporting healthy active lives:

• Targeted urinary pH, a controlled level of magnesium and high quality animal protein for healthy urinary tract
• Vitamin E as a powerful antioxidant for strong natural defences
• Omega 6 & 3 oils for a superb skin and coat
• Special fibre blend of beet pulp and prebiotic FOS for healthy digestion

Furthermore IAMS recipes do not contain any artificial flavours, colours, fillers or GMOs.
Which protein sources are in IAMS?
In 65 years we have remained true to Paul Iams’ philosophy and still to this day, we only use high quality animal protein as our no.1 protein source in our recipes. We add high levels of high quality animal protein to IAMS, including chicken, turkey, salmon, lamb, ocean fish and egg.

Cats are obligate (true) carnivores and need animal protein to survive and thrive, principally as the essential amino acid taurine is naturally found in animal-based protein ingredients. This is quite different to adding to a formula a concentrated plant protein such as wheat gluten, soy or maize protein. In fact IAMS Proactive Health* for cats contains 47% more animal protein than the top 2 leading brands**.
Why do you only add animal protein and not concentrated plant proteins to IAMS?
Concentrated plant based proteins such as soy or corn gluten meal often contain a lower concentration of certain essential amino acids vs. high quality animal protein.
Why are the animal proteins in IAMS so good for my cat?
Animal protein sources such as chicken, turkey, salmon, lamb, ocean fish and egg naturally enhance the food`s smell and taste plus they provide all the essential amino acids for strong lean muscles and support eye and heart health.
What does dried chicken and turkey mean?

This simply means most of the moisture and some fat is removed, leaving nutritious protein for carnivores to enjoy and benefit from.
Is the chicken and turkey in IAMS suitable for human consumption?
We follow all manufacturing regulations very carefully and ensure that all of our dried chicken and turkey is sourced from the human food chain.
I am more than just a cat. I am an IAMS cat.