Here’s a thought…
Did you know
that it may take
up to this many
pouches of wet food
to meet your cat’s daily
nutritional needs?
It may take up to 4 wet food
pouches to feed your cat
as you would with a 55-gram
serving of Iams dry food.*
*Recommended daily amount for an average 4kg cat. With dry food, always give your cat plenty of water.
The proof is on the labels.
Just see for yourself!
More isn’t always the answer.
Learn the facts about the high-quality
nutrition of Iams dry cat food.
How much
nutrition is in
your cat food?
Take the quiz and
find out.4
Do you know
enough about
your cat’s food to
pass our quiz?
Chicken is the #1
ingredient in Iams.
Is it the #1 ingredient
in your cat’s food?
Quiz yourself.4
Could it take up to
4 wet pouches to feed your cat as you would with a 55-gram serving of Iams dry cat food?*
Find out.4
*Recommended daily amount for an average 4kg cat. With dry food, always give your cat
plenty of water.
See how easy it
is to switch your
cat to Iams dry
cat food.4
Discover the
secret to helping
your cat appreciate
the goodness of
dry food.4
Make the switch to
Iams dry cat food,
made with no
added artificial
colours, flavours
or preservatives.4
To feed your cat
concentrated
nutrition and less
water, learn how
to switch to Iams
dry food.*4
*With dry food, always give your cat
plenty of water.
Watch and
learn about
different forms
of cat food.4
They’re both
nutritious, but
see what the
difference is.4
Wet food needs
to be fed more.
See how much.*4
*Recommended daily amount for an average 4kg cat. With dry food, always give your cat
plenty of water.
See why
feeding Iams
dry cat food
could leave you
with up to 72%
less packaging
to throw away.*4
*vs. Iams wet pouches. Comparison of empty packaging weight based on feeding a 4kg cat during 18 days.
Learn the right way to
switch your cat’s food.
All it takes is three easy steps:
Mix in a little dry
food with her
normal wet food.
Gradually increase
the amount of dry
food, and sprinkle
wet food on top.
Let her enjoy the
goodness of dry
food on its own.
It really is that simple!
Do you know the facts about
your cat food?
The Iams Nutrition Quiz
Select wet food
Select dry food
Next Question4
Finish4
Start the quiz and find out!4
Which product has chicken as
the #1 ingredient?
Which product form has more
nutrition per gram?
Which product form leaves you with
more packaging to throw away?
Now that you know the benefits of feeding Iams dry cat food, learn how to switch!4
CORRECT!
The #1 ingredient in Iams
dry formulas is chicken. If
you feed wet pouch food,
you might need to read the
nutrition label to be sure.
CORRECT!
It may take up to 4
pouches of wet food to
provide the nutrition of
a 55-gram serving of
Iams dry food.*
*Recommended daily amount for
an average 4kg cat. With dry food,
always give your cat plenty of water.
INCORRECT.
Iams nutritious dry formulas
are not only good for your
cat, they’re also good for
your waste bin. That’s
because they can leave you
with up to 72% less
packaging to throw away.*
*vs. Iams wet pouches. Comparison of empty
packaging weight based on feeding a 4kg cat
during 18 days.
Thank you for
taking the quiz!
How well did
you do?
MAYBE
Chicken is the #1 ingredient in some wet pouch cat food, but not all. Check the nutrition label to be sure. Or feed Iams dry cat food formulas, because they always have chicken as the primary ingredient.
INCORRECT.
It may take up to 4
pouches of wet food to
provide the nutrition of
a 55-gram serving of
Iams dry food.*
*Recommended daily amount for
an average 4kg cat. With dry food,
always give your cat plenty of water.
CORRECT!
Iams dry cat food can
leave you with up to
72% less packaging to
throw away.*
*vs. Iams wet pouches. Comparison of empty
packaging weight based on feeding a 4kg cat
during 18 days.
Iams Dry Cat Food' inside.
Watch the TV Ad
In case you haven't seen it, here it is! Just press play and enjoy.
Pet Nutrition Resources
Visit these helpful pages to get a more complete picture of Iams nutrition and its benefits.
 | Iams IngredientsGet to know what the ingredients in our cat food are, and why we include them. |
|
 | Pet Nutrition LabelsAre you confused by pet food nutrition labels? Learn how to read them here. |
|
 | Iams Pet careOur experts will be happy to answer all your questions, from nutrition to training. |
