Cat Nutrition

Tailored Nutrition

Cats have different nutritional needs throughout their lives and benefit from balanced nutrition specifically designed for age, sensitivity and activity.

Take a newborn kitten for instance. From birth it will double it�s weight every week. At 4-6 weeks the kitten must be weaned onto solid food that is highly nutritious, digestible and packed with energy to support healthy growth and development. On reaching adulthood at about 1 year, this rapid growth ceases, transitioning into a �maintenance� phase where energy requirements are lower but body systems have to be supported for optimal functioning and well-being.

Next consider that not all cats have the same lifestyle � some spending most of their time indoors sleeping, others outdoors with lots of activity. Nutrition should be adapted to ensure obesity does not become an issue. Some cats may also be more at risk of sensitivity issues with digestion or skin & coat; here tailored nutrition with specific nutrients may be beneficial.

Multicat households can be a nutritional challenge too, feeding cats with different ages, activity and behaviour. Once again, advanced nutrition has the answer. Even in to the golden years, there are special formulas tailored for mature and senior cats, supporting health and well-being when activity slows down and first signs of aging appear. Cats live in our hearts and homes. Feeding Iams ensures high quality nutrition for every cat, every day.