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The joy of healthy vitality

At IAMS, we believe in the joy of healthy vitality.

Our new range, IAMS for Vitality, gives your pet complete and balanced nutrition, combining high levels of animal protein with an irresistible taste.

It helps to support your pet's vitality, letting their true personality shine through every day.

Supporting 7 signs of healthy vitality

We’re here to champion the joy of vitality

Give your pet the tasty food they love with all the nutrition they need, all from a trusted brand with over 70 years’ experience in pet nutrition. No compromise.


High levels of animal protein

Proven health benefits

Over 70 years of experience


A wide range of flavours and textures

Taste locked into every bite

With Fresh Chicken

Selected online retailers