The joy of healthy vitality

At IAMS, we believe in the joy of healthy vitality!

Our range, IAMS for Vitality, gives your pet complete and balanced nutrition, combining high levels of animal protein with an irresistible taste.

We have a wide range of tasty recipes for cat and dog, helping to support your pet's vitality and letting their true personality shine through every day.

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Satisfaction guaranteed or your money back!

IAMS for Vitality comes with our Furry Seal of Approval, we are so confident your pet will enjoy the benefits of healthy vitality we’ll give you 100% of your money back if they are not satisfied!

To find out more about the IAMS 100% Money Back Guarantee click here

Supporting 7 signs of healthy vitality

We’re here to champion the joy of vitality

Give your pet the tasty food they love with all the nutrition they need, all from a trusted brand with over 70 years' experience in advanced nutrition. No compromise.



High levels of animal protein

Proven health benefits

Over 70 years of experience


A wide range of flavours and textures

Taste locked into every bite

With Fresh Chicken

Home tester club reviews

Selected online retailers

IAMS, A Member of the PFMA

The Pet Food Manufacturers' association is the principal trade body representing the UK pet food industry

Find out why a PFMA Member is the right choice

*Based on the opinion of 2110 cat owners who took part in an IAMS campaign survey in November 18, among which 91% were non IAMS users before the campaign